Why do you need Catalog Management for your eCommerce store
Efficient catalog management is critical for the success of your eCommerce business.
Presenting product information that is clear, informative and easy to read is the key building trust with buyers in online shopping.
What is eCommerce Catalog management
A Product Catalog provides details like product name, essential features, dimensions, supplier info, price, and shipping particulars. Catalog management is the process of keeping these details accurately updated across all stakeholders in an e-commerce business. This ecosystem includes the manufacturer, supplier, distributor, retailers, shipping companies and the end customer.
Timely update your product data
A proper Catalog management process ensures timely updates to product data even as the supply chain unfolds from supplier to shipment to the customer. It also ensures that product data is normalized across the supply chain. For instance, if the unit of measurement for a product differs between the supplier and customer, there will be a high probability of incorrect product orders and returns. The availability of detailed information also enhances the customer’s buying experience by ensuring that the product being searched is found easily and correctly, whether online or offline.
Enhance your cross channel sales
Customers do a lot of research across various marketplaces before making a purchase decision. As a seller on multiple channels, the challenge you will face is that each eCommerce marketplace has different requirements for
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